Beebe names Christina Deidesheimer director of marketing and communications

Christina Deidesheimer, MS, has been named the director of marketing and communications at Beebe Healthcare. Deidesheimer brings with her more than 10 years of strategic healthcare marketing and communications, as well as experience in business development and strategic planning in highly competitive environments.

She will report to Alex Sydnor, vice president of external affairs and chief strategy officer. She will oversee a team of professionals in the areas of marketing, communications, media relations, digital strategy and physician relations. The team is responsible for developing strategies to support the growth of the healthcare system.

Prior to coming to Beebe Healthcare, Deidesheimer served as an independent healthcare consultant, helping clients find their strategic vision. Previous to that role, she served as business development director for OhioHealth, developing strategic plans for a geographic region within the health system. She's also served as the director of business development and marketing for a multi-facility health system in the Duke LifePoint network, where she was responsible for overseeing a rebranding campaign. Other roles include director of marketing communications and public relations for a two-hospital health system in Oklahoma and regional marketing leader for Baxter BioScience.

"We are excited to have Christina join our already vibrant team here at Beebe Healthcare," said Sydnor. "Christina brings a strong background in healthcare marketing strategy, branding, and data-driven planning. We look forward to her exceptional management style and her dedication to the mission and vision of Beebe."