Millsboro media firm produces campaign for New York station

Millsboro-based media production firm West 24 Productions has produced a brand-new image campaign for FOX 40, the FOX affiliate in Binghamton, N.Y.

West 24 Productions worked with the station for a month of planning, video shoots and post-production work. "Our stations were off our main cable system for the last four months. During that time, we decided a major promotional campaign would be necessary when we returned to Spectrum," said John Leet, general manager of FOX 40. "Our objective is to renew our bond with those viewers, reminding them of our commitment to them and our community."

FOX 40 News Director Suh Neubauer said, "This was a chance to make an on-air commitment to our viewers. We have been proudly serving the community for over 60 years. The return to Spectrum cable seemed like the perfect time to remind viewers of our mission of delivering content people want to watch and excellent local news reporting."

"We are thrilled by the enthusiasm surrounding this campaign," said Josh Lynch, owner and director of video services at West 24 Productions. "The project began as a brief discussion with the station's senior management team during a routine site visit and blossomed into a full-fledged image refresh. From conceptualizing the new tagline to finishing the final edit, we worked tirelessly to capture the essence of the station and to communicate their commitment to the communities they serve."

The new tagline, We Stand for You, serves as a statement representative of the station's commitment to its local community through captivating storytelling and great programming, as well as the nuanced message of signifying a viewer's stake in the experience of FOX 40's mission. The image campaign is actively running in the Binghamton, N.Y. area across TV, radio and digital platforms.

"We began hearing feedback in the community right after the promos went live," Neubauer said. "Josh and the team at West 24 Productions hit the exact tone and theme of this campaign. The response has been great."

For more information and to view the campaign pieces, go to www.West24.co.