Reopening celebration set at Sears in Milford June 16-17

Evolving to meet changing consumer needs and to embrace its nationwide branding as America's Appliance Experts, the refresh of the Sears Hometown Store in Milford will be celebrated at a grand reopening Friday and Saturday, June 16 and 17. Throughout the weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.

Located at 656A North DuPont Highway in Milford, the refreshed store includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.

"We've given our Milford stores a facelift that will completely change the appliance shopping experience for local residents," said Shannon Rice, a district manager of Sears Hometown Stores in Delaware. "The changes made to our retail strategy, from increased training for our sales staff to more integration of products available in-store and online, have brought even more value to customers shopping for the perfect appliance to fit their needs."

In the new store design, appliances occupy more than half of the sales floor and include more brands with an improved presentation. The store's appliances are also focused on innovative and value-added products from LG, GE, Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.

The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products. Another new feature that simplifies the buying process is a designated laundry innovation area showcasing multiple brands and innovations that lets customers easily explore the differences among the various product lines.

As part of the refresh, the Sears Hometown Store in Milford provides comprehensive training to store associates, including brand-specific selling certification. These brand-certified sales associates help ensure customers find the best product for their needs at the best possible price. Customers in Milford also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases. With the kiosk, associates and customers can review product features and benefits as well as various models from the entire online database of Sears products - all while browsing models around the sales floor.

The Milford location is part of a system-wide refresh of all Sears Hometown Store locations. The company began updating units in 2015 and now has more than 635 America's Appliance Experts locations across the United States. For more information, go to www.searshometownstores.com.