In a continuing effort to lead the regional market in real estate technology, Prudential Gallo Realtors recently launched a new website designed for mobile phones, www.prugallo.com.
“We have been doing a lot of research, and the use of mobile phones for accessing the internet is growing by leaps and bounds,” said Andrew Ratner, vice president of Prudential Gallo. “Having a website that is designed for smartphones makes it much easier for the consumer to use. Research shows that nearly half of all internet traffic comes from mobile devices. When we looked at our own web traffic, site visits from mobile devices increased by over 150 percent from 2011 to 2012.”
In the process of designing the site, Prudential Gallo tested the mobile sites of local and regional competitors as well as national sites. Prudential made the effort and investment to offer a whole lot more.
“An overwhelming majority of the sites we researched offered very limited services for their mobile sites, and there were many that did not have sites designed for mobile devices at all,” added Ratner. “Our mobile site is truly state-of-the art. Users can perform custom searches for both sale properties and vacation rentals. We have every property in the Sussex county MLS on our site."
Other features include an agent search and a section devoted to commercial real estate, and vacation rental homeowners can even access their accounts to view their current rental activity. “The most important feature is that the site is easy to use, both visually and functionally; consumers using mobile devices want a site that is designed that way. Oftentimes, people are on the go, and they just don’t have the time to struggle through navigating a regular website,” Ratner added.
The website address is the same as the company’s main website address, www.prugallo.com. When viewing from a mobile device, the service automatically knows that the request is coming from a mobile device and the mobile-designed site is displayed. Ratner said, “We recently redesigned our main website, and the mobile version was part of that new design. We are confident that consumers will enjoy their experience on the site.”
Prudential Gallo Realtors is an award-winning, full-service real estate firm that has been serving the resort region since 1979. The firm has three main offices, in Lewes, Rehoboth Beach and Bethany Beach, with two satellite locations in the Lewes area.