Blooming Boutique to host Beach Blowout Party Feb. 14 to 18

February 12, 2013

Blooming Boutique in all four locations will host its annual Margaritaville Beach Party Thursday to Monday, Feb. 14 to 18, complete with food and other refreshments.

Blooming Boutique started in August 2006 with a small, 350-square-foot store on Market Street in Lewes and moved three times in the town to acquire larger spaces. In the past six years, the enterprise has grown to seven stores: Lewes Gifts, Milford Gifts, Treasures, and four Blooming Boutique locations in Lewes, Rehoboth Beach, Bethany Beach and Milford.

This annual event is to helps locals and visitors to get over current cold and rainy weather and to realize that spring is just around the corner. Blooming Boutique offers preseason savings on new apparel and shoes, as well as sales on most items in the store to make room for the ongoing new product lines coming this season.  The new lines target the lifestyle for women of all ages and sizes living at the beach at prices everyone can afford and with many products made in the United States or Canada.

There will be jewelry and bead specials, as well as 50 percent off all remaining Halia and Silverado beads, which fit the major bead lines. Blooming Boutique will be launching its new jewelry line, Alex and Ani, featuring adjustable bangles that are eco-friendly, positive energy products that adorn the body, enlighten the mind and empower the spirit, all made in the United States, starting at $24.

“This last year we have been able to expand our product lines, bringing in clothing lines that are made here in the USA and Canada, and expand our size ranges to include petites and sizes from x-small to 3x,” said owner Michiko Seto. “We are very excited about 2013, when we will be launching our very own Blooming Boutique clothing line made in the USA.”

Visit Blooming Boutique at 107 Second St. in Lewes, 33A N. Walnut St. in Milford, 216B Rehoboth Ave. in Rehoboth Beach or 98 Garfield Parkway in Bethany Beach. Join its email list at or enter in the store with the chance of winning a monthly drawing for a $25 gift certificate and follow the stores on Facebook for new arrivals and specials.

For more information, contact Blooming Boutique at 302-644-4052.

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