Food Lion launches annual Easter Seals Shop & Care fundraiser

Campaign runs through March 12
February 21, 2013

Food Lion has launched its annual Easter Seals Shop & Care fundraising campaign, aimed at raising millions of dollars nationally to assist children and adults with disabilities in Food Lion’s more than 1,100 stores. The campaign will run through Tuesday, March 12.

Customers who make a donation of $1 or more at checkout will receive a booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods. In addition, customers can participate by purchasing specially marked products from more than 100 manufacturers that support Easter Seals’ mission to help children, families and adults living with disabilities.

Shoppers can purchase specially marked boxes of General Mills cereals, and General Mills will make an additional donation to Easter Seals, up to $50,000. When cases of Food Lion’s store brand My Essentials water are purchased, the company will make an additional donation, up to $250,000. Easter Seals ensures funds are used within local communities to benefit residents living with disabilities.

“Food Lion is a proud supporter of Easter Seals, and we value our long-standing partnership with this meaningful organization,” said Sherrii Webb, community relations manager for Food Lion. “We are honored to support the mission of providing help, hope and independence to children and adults living with disabilities.”

Food Lion and its customers have helped raise more than $33 million for Easter Seals since 1991. This support helps Easter Seals provide services for individuals living with autism, developmental disabilities, physical disabilities and other special needs. Services include medical rehabilitation, child development centers, camping, respite, job training and employment, adult and senior services, and military and veterans services.


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