The teamwork of Beebe Medical Center’s Marketing and Communications Department and Dean Design/Marketing Group has been honored with awards in two national healthcare industry marketing competitions.
National panels of judges evaluated Beebe Medical Center’s publications for execution, creativity, quality, consumer appeal and overall content.
The 30th Annual Healthcare Advertising Awards, a competition among healthcare marketing professionals, recognized Tunnell Cancer Center’s Cancer Survivors’ 2013 Calendar with a Gold Award. The Beacon, Beebe Medical Center’s quarterly marketing publication, was honored with a merit award in the Newsletter category. The winners were chosen from nearly 4,000 entries.
In the prestigious 2013 Aster Awards competition, The Beacon, Beebe Medical Center’s quarterly marketing publication, won a gold award.
The Beebe Medical Center creative team on these projects included Susan Towers, publication editor; Nancy Cummings, public relations coordinator; and Kelly Griffin, director of marketing and communications. The creative team at Dean Design included designer Lisa Miley, director of healthcare marketing services at Dean Design/Marketing Group; and Stephanie Whitcomb, vice president of Client Services, Dean Design/Marketing Group, and art director. Freelance photographers were Kevin Fleming and Scott Nathan.
“The overall goal of our marketing efforts is to improve the health of those living in and visiting the communities that we serve,” says Alex Sydnor, vice president of External Affairs at Beebe Medical Center and president and CEO of Beebe Medical Foundation. “One of the ways we do this is to educate consumers about actions they can take to prevent illness and disease, as well to inform them about services we offer at Beebe Medical Center. Eye-catching and well-written publications help us to get this information to our community.”
Beebe Medical Center is a not-for-profit community healthcare system with a charitable mission to encourage healthy living, prevent illness and restore optimal health with the people residing, working, or visiting in the communities it serves. For more information, go to www.beebemed.org.
Dean Design/Marketing Group, a marketing and creative firm serving Delmarva and south-central Pennsylvania for 30 years, is certified as a Women's Business Enterprise and has been nationally recognized on numerous occasions for its web and print communications. For more information, visit www.deandesign.com, and look on Facebook.