It was cold and rainy in Kent County Jan. 11 and 12, but that didn’t stop a dozen new customers with Good Libations Tour passports in hand from visiting the Painted Stave Distilling, Kent County’s new craft distillery.
Just three days before, the Mid-Atlantic Region was flooded with thousands of Good Libations Tour passport holders, from Dover to Baltimore, Md., and Washington, D.C., as part of a soft opening of the new tour, aimed at bringing visitors to Delaware’s Capital Region. Within two days, Kent County Tourism had also been contacted by a Baltimore-based tour operator wanting information to plan a Good Libations Tour packaged with a visit to the Air Mobility Command Museum.
“We are pleasantly surprised at the response starting right out of the gate,” said Cindy Small, executive director of Kent County Tourism, the organization that also produces the annual Delaware Wine and Beer Festival in October. “The goal was to develop a unique new brand that promotes Kent County as a great place for handcrafted wine, beer and spirits; generate overnight visitation; and give our special events and wineries, breweries and distillery some additional exposure.”
Three of the five - Harvest Ridge Winery, Marydel; Mispillion River Brewing, Milford; and Painted Stave Distilling, Smyrna - are new, having opened in November 2013. They join Fordham/Old Dominion Brewing Company in Dover and Pizzadili Winery and Vineyards in Felton to round out the five stops on the tour.
Future activities include coordinated theme days at all five locations, as well as discounts on tour tickets, and invitations to release parties and other events.
“You can download a passport from the website, which is www.GoodLibationsTour.com, or pick one up at 300 visitor information locations throughout the Delmarva, Baltimore and Washington areas,” Small said, “Or call our office at 800-233-5368 and we’ll mail one to you with a free visitors guide.”
Once tourgoers visit all five of the locations and have their passports initialed, they can be mailed in to win prizes, including T-shirts, hats, mugs, decals, wine glasses, tour and tasting tickets, and event tickets.