Keller Williams Realty Named No. 2 Training Organization in the World

- Private group -
March 28, 2014

REHOBOTH BEACH, DE (February 5, 2014) – Keller Williams Realty, the largest real estate company on the North American continent and one of the fastest-growing worldwide, has been named the No. 2 Training organization in the world across all industries by Training Magazine.

At an awards ceremony in San Diego to honor the Training 125, Keller Williams was recognized for the record growth, productivity and profitability gains that its training and education programs fueled last year.

“We want to thank all of our coaches, course writers, instructors, trainers and associates for embracing these training programs and delivering extraordinary results,” said Dianna Kokoszka, CEO of Keller Williams University and MAPS Coaching.

Keller Williams was joined in the Top 5 by Jiffy Lube, Capital Blue Cross, CHG Healthcare Services and Mohawk Industries, Inc. Training Magazine, which is profiling the Top 5 honorees in its January-February 2014 issue, commended Keller Williams for several programs and initiatives, including:

  • BOLD (Business Objective: Life by Design) – a transformative program that helps real estate professionals increase sales through the relentless pursuit of leads and business-building activities. Over the course of seven weeks, BOLD conditions agents with powerful mindset activities, language techniques, and lead-generation activities. Participants are assigned to accountability teams and challenged to push each other to achieve big results. BOLD attracts real estate professionals from brokerages and brands throughout the industry, many of whom sign up every time it is offered and have taken the course multiple times. In 2013, BOLD graduates increased their closed transactions by 50% and their income by 114% compared with agents who did not take BOLD.


  • RSTLM (Recruit Select Train Lead Motivate) – a comprehensive training course for finding, hiring, training and leading talent. RSTLM is an intensive, four-day training program. Leaders use it to recruit and retain talent. Agents use it so they can grow their teams and work effectively. Leaders who have taken the series and use the models and systems have shown a 63% increase in office profitability as compared with other leaders, contributing to the record of 95% of all KW offices being profitable achieved in 2013. Agents using RSTLM reported a four-fold increase in income, from $50,000 to $212,000.


“Both BOLD and RSTLM are available to Delaware agents and leaders as early as March and April 2014, said Ryan Mullins, Team Leader of Keller Williams in Rehoboth Beach, DE. “We are incredibly honored by this merit,” Mullins continues. “What it really means is that when a home buyer or home seller hires a Keller Williams agent, they’ve hired the most well-trained real estate professional in the industry. We are an education-based, technology-driven company. This award reaffirms our commitment to providing our associates with the resources and training they need to grow their businesses.”

“Learning faster and better than your competitors may be the only sustainable competitive advantage and we are fortunate to have this access right here at Keller Williams Realty,” said Mullins. “By focusing on education, we are helping our 95,000 associates build careers worth having, business worth owning and lives worth living.”