Starting the week of March 9, Beach Haus beer will be available for purchase across Delaware. East Coast Beer Co. is partnering with World Class Wholesale, a New Castle-based distributor, to ship the beer company’s diverse lineup of bottles and kegs to retailers throughout the state. Beach Haus Classic American Pilsner, Winter Rental Black Lager, and Cruiser IPA will be the first products available for purchase.
"I met with Chris [Tigani] at World Class Wholesale and came away immediately impressed with their organization,” said John Merklin, cofounder of East Coast Beer Co. “Chris was able to connect the dots quickly with a brand like ours. World Class also offers a great combination of past industry experience with very forward-thinking ideas. Their use of technology to help grow brands and to service their accounts is especially impressive."
The partnership began in February when Merklin reached out to Tigani, president of World Class Wholesale. “I got excited as soon as I saw their product,” said Tigani. “Within 15 minutes of sitting down with John, I knew he was the type of supplier I wanted to work with.”
Started in 2011, World Class Wholesale has since built a reputation as a service leader across the state’s wholesale business, according to Tigani. They offer wine, spirits, and craft beer from select producers locally, nationally, and worldwide.
“We go for brands that have a story to tell,” said Tigani. “The team at East Coast has a great story starting from day one. The fact that they’re local, they’re hands-on, and they work hard makes them the type of suppliers we want.”
The brand’s beach theme was also a selling point. “The connection to beach and summer was immediate. We have some great resorts in Rehoboth, Dewey Beach, and more that are already excited about it,” said Tigani.
In addition to Delaware, Beach Haus beer is sold across New Jersey, New York, Pennsylvania, Connecticut, the Carolinas, and Maryland. For more information about East Coast Beer Co. or Beach Haus beer, go to www.BeachHausBeer.com. For information on World Class Wholesale, visit www.WorldClassWholesale.com.