Chamilia, a Swarovski company, launches new spring designs

The Milford, Rehoboth Beach and Lewes locations of Blooming Boutique will be hosting the Chamilia Spring Trunk Show Saturday, April 12, from 10 a.m. to 5 p.m. The Secret Garden Collection will be featuring 22 new spring designs.

Chamilia, the U.S.-based custom jewelry company recognized for its intricate and beautiful designer beads, will offer women an exclusive opportunity to create personalized bracelets, necklaces and earrings that allow them to express their own unique personal style, plus make a Mother’s Day wish list.

The event will offer a free Blooming Boutique tote bag with any Chamilia purchase; purchase three beads and get the fourth bead free and those who spend over $150 receive a limited edition Mother’s Day jewelry box with a value of $50.

Chamilia has been a strong player in the beaded jewelry segment for many years, with impressive growth rates and leadership in design innovation. The high quality of Chamilia's products combined with appealing designs inspired by fashion, styles and emotional sentiments are keys to its success.

It is for these reasons that Swarovski took full ownership of Chamilia in April 2013. Established in Austria in 1895, a multi-billion dollar organization, Swarovski is a family run, privately held company, built on a long tradition of success in luxury fashion jewelry, crystal collectibles and lighting.

“Chamilia events are a perfect opportunity to start a new piece of jewelry that you can design to your liking and to  start a wish list for special occasions.” said Michiko Seto, owner of Blooming Boutique. “Women who attend will get to design their own jewelry pieces building from hundreds of designer beads.”

Chamilia’s beads are burnished with rich hues, Swarovski Elements, Italian Murano glass, colored stones, .925 sterling silver and 14k gold and from Disney Collection Women will be able to create wish lists of favorite bead designs.

To view the entire collection go to www.bloomingboutique.com.