Recognizing that both ecotourism and adventure tourism are booming trends with many travelers, Southern Delaware Tourism is working to make sure visitors and potential visitors are aware of all the outdoor adventure opportunities and outlets available in Sussex County.
The tourism office is launching an advertising campaign themed Land, water or air. More reasons to get out there! The campaign focuses on the variety of outdoor experiences available in Sussex County, from golf and cycling to paddling and skydiving. Ads will appear digitally on travel websites as well as in the Baltimore Sun and Recreation News, among other publications.
“For 30 percent of the U.S. population, southern Delaware is a nearby 'faraway' outdoor paradise. It is and has always been a unique selling point for Sussex County,” says Scott Thomas, executive director of Southern Delaware Tourism.
Also, Southern Delaware Tourism recently assisted in composing Delaware House Resolution No. 39, which recognizes and highlights the unique outdoor recreational attractions and activities available in Delaware. The resolution recommends “everyone take the time to explore Delaware’s natural wonders - sandy beaches, coastal forests, nature preserves and waterways - and choose ‘from adventures mild or wild.’”
Southern Delaware Tourism also recently hosted a group of visiting travel journalists from four states and the District of Columbia on an outdoor adventure-themed familiarization tour. The group represented a variety of publications including Recreation News, the News Journal, and Coastal Living, and members have already begun sharing their southern Delaware adventures and experiences with readers of various publications throughout the Mid-Atlantic region.
For more information, call Southern Delaware Tourism at 302-856-1818 or visit www.VisitSouthernDelaware.com.