SaladWorks recently opened its doors with a celebration marked by fanfare, contests and giveaways, and owner Ginny Stanley said business has not slowed since.
Having spent the last 18 months assembling her team of 22 trained employees and modifying her unit in SeaCoast shopping center, near Safeway, to outfit a SaladWorks, Stanley said, she's proud to bring the chain to Delaware beaches.
As the first and largest fresh-tossed salad chain in the country, SaladWorks offers as many as 13 signature salads, featuring 64 fresh ingredients and the option to build-your-own salad or modify any of the signatures.
The display window offers more than 60 fresh-chopped ingredients, and the owner said she people should know her new store offers much more than salads, with paninis, wraps, fusion sandwiches, soups, sweets and fountain drinks, and the store's rewards club encourages faithful customers to come back for more. Online ordering and catering are also available.
"We're not just salads; it's all fresh. We chop our ingredients every day and bake our bread and cookies on-site," Stanley said.
SaladWorks also offers five soups daily, but the owner said she hopes to have as many as eight on rotation through the winter.
"They were a huge seller in the end of summer," Stanley said. "I'm shocked."
A dental hygienist for 39 years, Stanley is a native of Landenberg, Pa., who says she relocated to the Cape Region in August. SaladWorks ownership is the career change she was hoping for, she said.
"I was looking to do something on my own, and SaladWorks seemed like they would support you the whole way," Stanley said. "They have actually gone above and beyond with the support, and it's a wonderful company to work with."
She said her storefront formerly housed a Domino's Pizza so renovating the unit was one of the first and largest tasks.
"We took it completely down to the studs," Stanley said.
The location, she said, is convenient for beach and outlet traffic with free parking and easy access.
This opening was the first of a three-store, five-year program she hopes will allow her to open two more stores, and Stanley said she's got her eye on Rehoboth Avenue in the future.
Stanley said she plans for SaladWorks to be involved in the community with promotions, sponsoring causes and local sports teams. She would also like to find a local pig farmer so she can recycle her unused ingredients.
SaladWorks is open from 10:30 a.m. to 9 p.m., Monday to Saturday and on Sundays, from 11 a.m to 8 p.m. For more information, call 302-227-7689 or go to www.saladworks.com.