Sunshine + Saltwater Makes Coastal Fragrance Personal

by Lily Burbage

For Michelle Moser, the beach is more than a destination. It is a feeling, a memory, and ultimately, the inspiration behind Sunshine + Saltwater, a coastal fragrance brand that has found its first home in Rehoboth Beach.

The business began with a simple love of the coast. Michelle initially started Sunshine + Saltwater as a T-shirt business, but it eventually evolved into a fragrance company rooted in her own experiences growing up in Hawaii. She had struggled to find scents that authentically reminded her of the Hawaiian flowers she knew from home, and she wanted to recreate the unmistakable scent of Hawaiian Tropic suntan lotion but could not find anything that captured what she remembered.

“So, I was like, ‘I’m gonna make my own...”

Learn more about Sunshine + Saltwater and read the full feature on their Yes, We're Local Member Page.

Cape Gazette's Yes, We're Local program is a community initiative designed to uplift locally owned businesses and inspire residents to shop, support and stay local, creating a sustainable ecosystem where small businesses thrive, local journalism is supported and communities grow stronger.