Atlantic Millwork celebrates Marvin Windows’ continued evolution

Atlantic Millwork & Cabinetry announced changes to one of its most-trusted company partners - Marvin Windows and Doors.

Known for a spirit of innovation and commitment to people, Marvin Windows and Doors is evolving to design and build better ways of living. New changes that reflect this evolution include combining the brand with Integrity Windows and Doors, to be known simply as Marvin moving forward. Additionally, Marvin has reorganized its product portfolio and developed several internal initiatives to support continued product introductions that are truly customer-centric. 

“As people’s expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people’s lives,” said Paul Marvin, CEO of Marvin. “The changes we’re sharing today are exciting, including a new brand identity, but they’re a remodel. The foundation of our company - the people, exceptional quality and beautiful design of our products - all remain intact and stronger than ever.”

As a proud dealer of Marvin since 1991, Atlantic Millwork & Cabinetry team members are looking forward to incorporating the new changes from the company over the next three months.

“Atlantic Millwork & Cabinetry deeply values our partnership with Marvin and the opportunities the company brings our employees and customers,” said Vincent T. McDowell, director of sales marketing. “We are excited to implement these changes into our dealership to better serve our customers and help bring people’s visions to life.”

The Marvin brand now represents all fenestration products previously known as Marvin Windows and Doors and Integrity Windows and Doors, with both of those brand logos now retired. The new single, refreshed Marvin brand logo includes a bold font and an updated yellow rose that is modern yet still recognizable. It reflects Marvin’s progressive, design-forward future and the company’s heritage of optimism and hospitality.

Three product collections now organize Marvin’s window and door products to help customers find the right solutions for their projects, making it easy to create beautiful homes that deliver on every customer’s unique needs.

As Marvin’s most aspirational product line, the Signature Collection features the broadest range of product types, styles, configurations and design options. Ideal for creating exceptional spaces in which every detail is thoughtfully considered, the collection includes the products previously known as Marvin Contemporary Studio and also includes what will continue to be known as the Marvin Ultimate and Marvin Modern lines.

A resourceful option, Marvin’s Elevate Collection offers a balance of creativity, vision and reality, hitting a sweet spot between differentiated, highly valued features and price. The curated collection includes products previously known as Integrity Wood-Ultrex.

For those who wish to reduce complexity without sacrificing quality, the Essential Collection offers accessible design with a simplified approach. Featuring clean lines and simple profiles, the Essential Collection offers versatile style solutions with superior strength and durability. The collection includes products previously known as Integrity All Ultrex.

For more information, go to www.marvin.com and www.atlanticmillwork.com.