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Bomshell Boutique now open in Rehoboth

Since 2012, Gina March has offered quality clothing reasonably
June 20, 2019

Story Location:
Bomshell Boutique
125 Rehoboth Avenue
Rehoboth Beach, DE 19971
United States

Gina March, a mother of four, said she started Bomshell Boutique in 2012 to fill a need.

“I understand what it’s like to be a mom and on a budget,” she said. “I don’t want my customers to feel guilty for shopping. I don’t want a customer to buy just one item because that’s all she can afford.”

The first couple of years, March provided a custom service with in-home, private showings to friends and a customer base that grew through word of mouth. She opened her first brick-and-mortar store in West Ocean City in 2014. Now, four short years later, March has opened her second store on Rehoboth Avenue. Joining March in Rehoboth is business partner Jaime Carter-Houck.

March still does private showings. She said she wasn’t planning on expanding to Rehoboth, but during one of those shows, at Carter-Houck’s home, a realtor friend convinced her it would be a good idea.

“I was like, ‘If you can find me a great location and a business partner, I’ll think about it,’” said March.

Carter-Houck said she didn’t hesitate. The two women had become fast friends when their sons played on a local lacrosse team.

“Gina and I have known each other for five years, and I’ve always loved the products she’s picked,” said Carter-Houck on partnering. “It all just fell into place.”

March described Bomshell as an on-trend boutique, with each clothing item handpicked by herself or Carter-Houck. She said the key to getting good deals on stylish clothing is to have great relationships with vendors. Some of the clothing lines include Hummingbird, KanCan, Veronica M., Flying Tomato and Love Stitch.

Carter-Houck said the 302 line of clothing produced by Kam Productions will also soon be offered.

March said, for now, store hours are 10 a.m. to 6 p.m., Monday through Thursday; and 10 a.m. to 10 p.m., Friday through Sunday. She said she anticipates being open 10 a.m. to 10 p.m., seven days a week when the summer season kicks into full gear.

For more information on Bomshell Boutique, 125 Rehoboth Ave., call 302-567-5614 or go to www.bomshellboutique.com.

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