Facial recognition technology reunites lost pets with families

July 28, 2020

The Brandywine Valley SPCA joins shelters across the country using state-of-the-art facial recognition technology to help identify lost dogs and cats so they get back to their families.

The organization has partnered with Finding Rover, developer of technology to match photos uploaded by shelters and pet owners to match pets through facial recognition.

Every dog and cat that enters a Brandywine shelter has their photo automatically uploaded from its shelter software to Finding Rover’s database. Finding Rover scans a found pet’s face and compares it to a database of lost pets. If a match is found, the pet’s contact information comes up so the owner can be contacted.

Registration is simple and only takes a few minutes. Pet owners should go to, upload a picture of their dog or cat, and then add their contact information. Once pets are registered, they are protected for life.

“This is exciting technology to add to the multifaceted tools we use to reunite lost pets with their owners,” said Adam Lamb, CEO of Brandywine Valley SPCA. “Not only does it give pet owners peace of mind should their pet ever get lost, it allows us to more quickly reunite lost pets with their owners.”

“Dogs and cats are beloved family members, and if he or she goes missing, it can be devastating to everyone involved. We want to do everything we can to safeguard our pets from being lost forever. Registering on Finding Rover is another step all pet parents should take to further protect their furry family friends,” said John Polimeno, CEO and founder of Finding Rover.

Pet owners can upload their photos at, and the Brandywine Valley SPCA has included links for uploading photos or searching pets on its website and its Facebook page.

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