Fourteen months ago Nike came out with a new advertising campaign featuring activist Colin Kaepernick championing a movement against racism and social injustice.
While the move purportedly revealed Nike’s strong stand against those evils, the advertisements were reported to win Nike over $6 billion in revenue.
A month ago Houston Rockets General Manager Daryl Morey also took a stand against racism and social injustice with a tweet asking readers to support the people of Hong Kong in their battle against the poster child of racism and social injustice, the giant communist regime of China.
When will Nike decide to feature Morey in an advertising campaign similar to that of Kaepernick? To ask that question is to answer it. Never!
Make no mistake about it. Nike’s values are more about using the issues of racism and social injustice to make money than actually trying to do anything to solve those problems.
Dr. James H. VanSciver
Lewes