Serena & Lily Outlet pop-up opens at Tanger Outlets

February 15, 2024

A Serena & Lily Outlet pop-up shop has joined the Tanger Outlets Seaside retail lineup, opening in a 6,456-square-foot storefront next to Ulta Beauty.

The new store showcases the luxury home brand’s signature coastal aesthetic across furniture, bedding and home accessories, offering Rehoboth Beach shoppers access to premium samples from the brand’s timeless collection. 

“We are honored to bring our shoppers another Serena & Lily Outlet on the East Coast,” said Michele Doucette, marketing director for Tanger Rehoboth Beach. “The luxury furniture brand opens up a new opportunity for shoppers seeking to refresh their home.”

The pop-up will offer shoppers an assortment of furniture, upholstery, bedding, rugs, pillows, wallpaper, lighting and décor. For more information, go to

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