Social media marketing webinar series set May 1, 8, 15

There is still time to register for the free, three-part social media marketing series will be held online at 10 a.m., Wednesdays, May 1, 8 and 15. The series is a collaborative effort between the Delaware Small Business Development Center, QueenbCreative and Constant Contact.

Content can be viewed from participants’ computers at home, at work or on the go. To register, go to www.DelawareSBDC.org.

The Power of the Inbox: Tips and Tricks for Successful Email Marketing is the topic May 1. The session will cover what email marketing is and isn’t, what it can do for a business, and five easy steps to harness the power of the inbox.

Laura Poindexter, certified email marketing specialist and owner/CEO of Queenb Creative, said, “This seminar will give you the keys to the most effective marketing you can do: email marketing.”
 
The May 8 program will be Email Marketing Quickstart: A Step-by-Step Walk-through of Setting up Constant Contact’s Email Tool for Your Business. The session will provide participants with the newest version of Constant Contact; an understanding of the basics of creating mobile responsive emails that produce real results; next steps in producing an email marketing strategy; and using the tools inside Constant Contact to build a social media strategy.

The May 15 program will be Automate Your Marketing: Planning Ahead to Convert and Keep. This session will help participants learn the difference between automated messages and autoresponder campaigns; decide where autoresponders can help with better marketing communications; understand key actions that trigger emails to be sent; identify steps to design effective autoresponder campaigns; design evergreen content that works best for a business’s audiences; show a sample autoresponder calendar; and share real case studies of success with autoresponder campaigns.

Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative, has managed clients’ online presence, and maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement. She is one of 40 Conversion Marketing Certified Professionals in the world along with being a certified email marketing specialist. She is also a Constant Contact Certified Solution Provider and has received Constant Contact's All-Star Marketing award for excellence in email marketing. Follow her @laurabcreative.

The Delaware Small Business Development Center, a unit of the University of Delaware Office of Economic Innovation and Partnerships, is funded in part through a cooperative agreement with the U.S. Small Business Administration and in part through the State of Delaware.

This program is free of charge, but preregistration is required. For more information and to register for the webinar series, go to www.DelawareSBDC.org or call call 302-856-1555.