Sunshine + Saltwater, a coastal lifestyle brand inspired by the happy, relaxed feeling of being at the beach, is now open on Rehoboth Avenue in Rehoboth Beach.

The company’s mission is "to make products that make people smile, and capture that feeling of being at the beach.”

Located in a beach cottage immediately west of Rigby’s Bar & Grill, the business' owner Michelle Moser makes small-batch scents for body, home and car that are inspired by Rehoboth Beach and Hawaii, where she grew up.

“I started Sunshine + Saltwater because you should be able to escape to that laid-back, happy beach feeling no matter where you are,” said Moser. “Through scents that spark memories of beach days and summer nights, I help people bring that coastal lifestyle into their everyday routines. And because I care deeply about our beaches and ocean, everything I make is sustainably crafted – no plastic, no wasteful packaging, just feel-good beach vibes in every bottle.”

Body scents come in mists and perfume roller balls. Car scents come in diffusers, sprays and other accessories. Home scents come in diffusers, sprays, wax melts and other accessories.