Justin Travis of Coastal Cottage Renovations in Lewes is the star of a new commercial for Craftsman tools.
The 90-second spot shows Travis using several of the company’s V20 brushless tools while working on a home at one of Coastal Cottage’s current renovation projects on Pilottown Road.
Craftsman contacted Travis and his business partner Stephanie Boright after seeing posts on the company’s social media accounts.
Boright founded Coastal Cottage Renovations in 2015, and later joined forces with Travis, who had previously operated his own home building company. Together, they renovate about six homes per year. Most projects are in Lewes.
The commercial crew was on site in mid-March for two-and-a-half days of filming. Travis and Boright had previously shot a test pilot for the producers of HGTV. Even after that experience, Travis said he was surprised by the production’s level of detail for a 90-second commercial.
“I had to change my shirt and pants like 15 times,” he said. “The stitching on the hat and the color had to be right. It’s very, very specific to the branding of the company. It’s something you don’t think about. It was super fun. It was an awesome experience for sure.”
Coastal Cottage Renovations will now move on to one of its most high-profile projects to date, renovating the historic Fisher House on Pilottown Road. The building is considered by many as the most historic house in Lewes.
View the commercial at https://www.youtube.com/watch?v=saSC3wb8Pqg.