Shop Local and Support the Village Improvement Association (VIA)!

September 25, 2020

Story Location:
107 2nd St
Lewes  Delaware  19958-1356
United States

Come support The Village Improvement Association (VIA) by shopping locally at Blooming Boutique stores on September 27 – October 3! During the week-long event, 20% of regularly priced proceeds will be donated to the group.  All of Micha Seto’s stores including Blooming Boutique in Lewes, Long Neck, and Milford, Treasures in Lewes and Long Neck, Blooming Boutique Accessories, Lewes Wear, Just Lewes, Lewes Gifts, and Bayside Gifts will be participating.  Make sure to use the code word “VIA” at the register to have the purchase tallied for the event. Additionally, for all those participating in the event, Micha Seto will include an extra little gift as a thank you!    

New for this year, you can support the VIA from your couch, because regularly priced purchases made on the stores’ websites will count for the fundraiser too! Simply use the code word “VIA” in the notes at checkout.

The Village Improvement Association (V.I.A.) is a women’s civic and charitable organization located in Rehoboth Beach, Delaware. Since its founding in 1909, members have been harnessing their collective powers to make enduring personal and financial contributions to the town of Rehoboth Beach, and the surrounding Cape Henlopen District communities. The VIA is a member of the Delaware State Federation of Women’s Clubs (DSFWC) and the General Federation of Women’s Clubs (GFWC), an international organization dedicated to community improvement by enhancing the lives of others through volunteer service.

If you love shopping for a cause and to see all of the participating websites, make sure to check out the online calendar at to see all of our upcoming partnerships
with local charities!  If you have an organization that would like to do a FUN-draiser, send an e-mail to

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