SeaQuench Ale named Brewbound Beer Product of the Year

Dogfish Head Craft Brewery announced that SeaQuench Ale is the 2017 winner for the Brewbound Beer Product of the Year award. Only one American beer receives this top honor annually. SeaQuench Ale is a session sour brewed with lime juice, lime peel, black limes and sea salt. SeaQuench Ale and Dogfish Head were recognized by Brewbound, a leading craft beer media company, for making an exceptional effort in selling and promoting an offering that's both well-differentiated and on the forefront in a sea of craft beer SKUs.

"Dogfish Head's SeaQuench Ale is one of the most uniquely positioned beers on the market today, and the brand's early success is a clear indicator of that," says Chris Furnari, editor at Brewbound. "At a time when so many consumers are looking to experience interesting flavors while maintaining a healthier lifestyle, SeaQuench Ale is a product that has the potential to move beyond the core craft beer drinking demographic and into a broader mainstream set."

First launched in 2014, the Brewbound Awards acknowledge breweries for their execution of various sales, marketing and philanthropic initiatives. Sam Calagione, founder and CEO of Dogfish Head Craft Brewery, said, "For SeaQuench Ale, we set out with two goals. First, to make an intensely approachable and flavorful lower-calorie, lower-carb, true craft beer. Second, to objectively design the most thirst-quenching beer Dogfish has ever made. My 300-odd coworkers and I are very pleased we met this objective, and now we are super proud that Brewbound has named SeaQuench Ale Beer Product of the Year."

SeaQuench Ale is also setting record sales numbers for Dogfish Head, performing as the fastest-growing sour beer in 2017 based on total dollar sales, and it is the No. 3 selling six-pack can released in 2017. Consumers are clearly on board with SeaQuench Ale, as data trends indicate sour beer sales are up 80 percent year to date, and session beers (less than 5 percent ABV) are up 54 percent year to date.

Dogfish Head credits its collaborative, hand-in-hand alliances with beer distribution partners in the Mid-Atlantic regions who have worked diligently to successfully push portfolios of Dogfish craft beer to market, resulting in increased sales.

For more information, go to dogfish.com.