East Coast Garden Center has been named the Northeast Regional Winner in Today’s Garden Center magazine’s 2013 Revolutionary 100 Awards. This honor follows Millsboro’s destination garden center breaking into the top 100 Revolutionary Garden Centers in the nation in the 2012 competition. Valery and Chris Cordrey, owners, will attend the Revolutionary 100 Roundtable Event and Awards Ceremony in Atlanta next month where the national winner, chosen from the pool of regional winners, will be announced.
“It’s a huge honor to be chosen for this recognition from among so many amazing garden center operations in the northeastern U.S.”, says Chris Cordrey. “We are very excited to share our experiences and to learn from the other garden centers attending the Roundtable. We learned a lot last year and were able to incorporate much of it into our operation enhancing both our business and our customers’ experience of our facility.”
According to Today’s Garden Center, “The Revolutionary 100 Awards focus on recognizing the most innovative retail garden center operations for their commitment to creating a customer experience that sets their operation apart from the rest in a way that helps them to be profitable businesses, rather than base the list on more common metrics such as sales volume or square footage.”
Consideration for the awards is based on such metrics as employee education, customer service programs, community/industry association stewardship, marketing strategies, and operations management theories and implementation.
“This designation is not bestowed upon just any garden center. Participants are required to complete a comprehensive questionnaire and points are awarded based on the response to each question. The top 100 total scores are named as Revolutionary 100 Garden Centers. This elite group of 100 becomes a resource for discussing industry trends and benchmarking ideas to share within the industry throughout the year.”
The Cordrey family founded RSC Landscaping in 1990 and their operation later expanded to add a wholesale division as well as East Coast Garden Center and The Cordrey Center, a Best of Delaware event facility. Cordrey Charities, a 501-3c nonprofit was formed in 2012 to promote gardening education initiatives. The operations are located in Millsboro and span over 16 acres with more than 70 greenhouses and display gardens.