Fallston Group & SLM Multimedia announce 2013 Media Boot Camp for Executives Series

Camps to be held May 23 and Oct. 3
January 3, 2013

The Fallston Group and SLM Multimedia recently announced their 2013 Media Boot Camp for Executives Series. The inaugural program season, 2012, was a tremendous success as the Fallston Group and SLM teamed to execute two sold-out programs for executives in varying industries from different parts of the country.

Participants will receive personalized training on how to effectively tell their story, whether during an on-camera interview or to their key stakeholders. This interactive day of training will improve the preparation, messaging and presentation skills of leaders who must be at the top of their game in the court of public opinion. The 2013 Media Boot Camp for Executives Series will be held on two dates: Thursday, May 23, and Thursday, Oct. 3.

Each event will include a tour of the WJZ-TV newsroom (Baltimore’s CBS network affiliate), a session on brand-building via the media, on-camera interviews with local media personalities, a media roundtable discussion, and post-interview analysis and critiques. The roundtable discussion, media training and a lunch will take place at the Four Seasons Baltimore Hotel & Resort after the WJZ-TV portion of the day.

“This is an exciting opportunity for executives who want to sharpen their confidence and communication skills,” says Rob Weinhold, principal of the Fallston Group. “We have put together a high-performing training team from all segments of the news media, including local news reporters, producers, videographers, editors and public affairs experts. Our goal is to provide participants with the unique skills they need to concisely, effectively and successfully tell their story, whether on-camera or within their stakeholder network.”

A portion of the proceeds from each event will benefit the There Goes My Hero Foundation ( The foundation provides hope and nourishment to leukemia patients and their families.

“There is no better way to learn than from those who will ultimately tell your story,” says SLM Multimedia principal and event partner Greg Marsh. “The event will give participants a deep understanding of how to speak concisely, manage nervousness, eliminate distractions, and project a sense of poise and belief while educating, informing or persuading.”

For more information about the Media Boot Camp for Executives series, go to and click on the Media Boot Camp icon at the bottom of the screen. To register for the event, contact Paul Bailey at the Fallston Group at 410-420-2001 or email

Fallston Group LLC is Maryland’s most progressive crisis management and communications firm; the Fallston Group works to build and defend reputations. Core services include Crisis & Issue Management, Strategic Communications & Media, Safety & Security, and Resiliency Training.

SLM Multimedia,, does anything and everything video, including video for businesses websites, 3D animations, graphics and visuals for legal professionals.



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