To help make the connection between family farms and consumers, Delmarva Poultry Industry Inc., the 2,000-member trade association for the Delmarva Peninsula’s meat chicken industry, has introduced a new bumper sticker with the theme Our Farms, Your Food. A secondary message is Support Delmarva’s Family Farmers. This farm promotional project is made possible with the financial support from America’s soybean farmers through the United Soybean Board, the Delaware Soybean Board and the Maryland Soybean Board.
Over the course of the next few months, DPI will be distributing the 10,000 multicolor bumper stickers to DPI members and the general public at a variety of places, including the June 21 and 22 Delmarva Chicken Festival in Snow Hill, Md.; the July Delaware State Fair; and other meetings and functions.
The first one was affixed to the vehicle of DPI President Jenny Rhodes, a chicken grower in Queen Anne’s County, Md. “We hope these new promotional stickers will help consumers better understand that food comes from farms and not just from grocery stores. Unfortunately, too many people really do not understand the role that family farmers, such as our chicken growers, play in getting food to consumers,” Rhodes said.
The new bumper stickers continue a DPI program of promoting the chicken industry and agriculture in general. Previous efforts have included pro-agriculture banners visible to bicyclists on Delmarva, other bumper stickers, T-shirts, billboards, airplane banners over the beaches and the very popular Eat Chicken Tonight signs from 2006.