Nintendo’s presence at E3 2013

June 5, 2013

At this year’s E3, which takes place June 11-13, Nintendo is doing things differently than Microsoft and Sony. For the first time ever, Nintendo has announced that they will not be holding a press conference as they do each year. Instead, they plan to host smaller events focused on their software lineup. “There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media,” said Satoru Iwata, president and CEO of Nintendo.

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Even though they aren’t holding a press conference, they will have two sizable booths at E3 this year.

Nintendo is really focusing on the gamers this year. Instead of merely getting to watch gameplay of Nintendo’s new games, gamers can get hands-on with demos of Nintendo’s new software titles at over 100 Best Buy stores in the U.S. and Canada. It is unknown which demos will be available to play.

On June 11 at 7 a.m. PT, during E3, Nintendo will release a new Nintendo Direct video that, according to a tweet by Nintendo of America, will feature a new Super Smash Bros., 3D Mario game from the team behind Super Mario Galaxy, and Mario Kart.

Nintendo can use the tools at their disposal to really sell people on their new console that is struggling to capture the hearts and minds of gamers. While some people may be disappointed that Nintendo isn’t having a press conference, I think this is a smart move for the big N. Not having a press conference may actual spark the interest of gamers more than having one. Press conferences tend to be boring, anyway.

What are your thoughts on Nintendo’s presence at E3 this year? Let me know in the comments below.