The Rehoboth Beach-Dewey Beach Chamber of Commerce is giving a pat on the back to Jim Allen of Beach Ride Taxi.

Allen has been providing event and safety information on his sign all summer season, working with the chamber and Dewey Business Partnership to promote tourism events held on public land at no cost.

As the billboard shows, Allen has gone the extra mile to promote safety.

The chamber encourages all businesses to use their marquees wherever possible to promote safety.