Blooming Boutiques add new X line by Trollbeads jewelry

The new X by Trollbeads line of jewelry is available at Blooming Boutiques in Lewes and Rehoboth Beach. SOURCE SUBMITTED
October 1, 2013

Blooming Boutique stores in Lewes and Rehoboth Beach are now carrying the new X by Trollbeads line, launched in New York City Sept. 18. The line is not designed to be compatible with the original Trollbeads brand, but is entirely a new concept with it own unique aesthetics. Bracelets and necklaces can be designed to look anything from feminine to edgy and attract a younger crowd, both male and female.

In a fast-paced world where the role of self-expression is becoming instantaneous through the rise of social media, defining oneself is vastly important. X by Trollbeads jewelry allows its owners to carry a stamp of unique expression around with them at all times. Renowned Danish jewelers Trollbeads have created X by Trollbeads, a unique take on personalized jewelry. The design uses high-quality silver, bronze, gold and black Rubber X links that connect with a simple twist to create bracelets and necklaces.

The raw elegance of a customized X by Trollbeads piece is a bold expression of the wearer’s style. Each link has a personality of its own, from rock chick symbols such as guitars and musical notes, to ultra-modern links inspired by pixels and city skylines, and personal and creative symbols representing love and Chinese zodiac animals - their unexpected combinations can tell a highly individual story about the wearer.

The launch collection is creatively eclectic with a range of more than 70 links and includes contributions from nine of Trollbeads’ artistic designers, all of whom bring their own interpretation and style to the elegant yet functional design. X by Trollbeads is an open-link bracelet concept born from the original anchor chain. The links are fully interchangeable and with varying materials, unique bracelets can be created.

At present, links are available in rubber, silver, bronze or gold. The links each feature a minuscule gap on one side. These are aligned to press the links together. Once the links are placed around the wrist, the links lie with the indentations completely apart. Bracelets can be created from a mix of basic or core links and decorative additions.

“X by Trollbeads brings the creativity and expression of personalized jewelry to a whole new audience,” said Lise Aagaard. “The jewelry concept is for a woman who loves clever aesthetics, is imaginative and creative, and has a strong sense of her own personal expression and style.”

X by Trollbeads is available in stores in more than 30 markets globally and online at Because X by Trollbeads chains are unique combinations of Rubber X, bronze, silver and gold X links, they can fit any budget. To begin a bracelet with a black Rubber X with a single bronze X link and a designer silver X link the price would be $130 and can go up with using more bronze, silver or gold.

For more information, contact Blooming Boutique at 302-644-4052 or go to and

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