3rd Annual Dewey Goes Pink 5K & Pig Roast set Oct. 5

Proceeds to benefit Delaware Breast Cancer Coalition
September 29, 2013

The big pink ribbon will be erected Saturday, Oct. 5, as Dewey Beach once again paints the town pink while the Starboard Restaurant and its affiliates prepare for the third annual Dewey Goes Pink 5K and Pig Roast.

Dewey Goes Pink was founded by Steve “Monty” Montgomery and Adam Howard, whose mothers both were diagnosed with breast cancer. The local business owners enjoy using their businesses to help raise not only funds for the Delaware Breast Cancer Coalition, but awareness in their community for worthy causes. With breast cancer having touched their lives so intimately, there seems no worthier cause. Montgomery’s mother sadly lost her 25-year battle with breast cancer three years ago, while Howard’s mother continues her fight.

Montgomery views his work as a huge thank you for all everyone else has done fighting this disease. He considers himself and his family very fortunate to have had his mother around for 25 more years thanks to great advances in cancer treatment. Without that, he would have lost his mom at a very young age. Howard is driven by the same sense of thanks, encouraged by the amazing job being done in this fight.

Both men seek to honor their mother’s respective battles as well as their legacies with the annual pink event in Dewey Beach. As the race and pig roast continues to grow annually, they want all those who share similar situations to take part and make this event personal in one way or another.

Because breast cancer is a disease that affects so many people and their families right here in Delaware, the men feel it is important to keep the money here in this community where it can do the most good for locals. All of the proceeds raised during the weekend’s events and the 5K run/walk will go to the local Delaware Breast Cancer Coalition.

The Delaware Breast Cancer Coalition was an organization that was highly valued by Montgomery’s mother for its ability to help advance research and patient care in this community. Since her passing, he will never forget her advice to him: “Steve…you do so much with your businesses for this community, you should work with the local Delaware Breast Cancer Coalition so all the efforts stay here in a community that supports your businesses so loyally.”

The Gugie Run, as nicknamed by Montgomery, takes its name from Montgomery’s late mother, who was affectionately dubbed “Gugie” by her grandchildren when they were young. The 5K run/walk is the cornerstone of the Dewey Goes Pink event. The 5K run/walk welcomes runners, walkers, sponsors and volunteers.

At the conclusion of the race, participants and supporters can gather back at the Starboard Restaurant parking lot where Bethany Blues will be roasting up pigs, and live acoustic music with Rick Arzt will help everyone celebrate the day’s efforts.

Last year the event saw a huge turnout of more than 1,300, and this year expectations are bigger than ever. So get decked out in pink and join the Starboard Restaurant, The Body Shop, and all of Dewey Beach as they go pink and enjoy a great day in the name of a wonderful cause.

To register, sponsor a team, donate, volunteer, or get more information, go to