Fifty years ago, Wawa Inc. opened its very first store in Folsom, Pa. In honor of this milestone, Wawa is kicking-off its 50th anniversary in retail with two in-store celebrations in Pennsylvania. As a highlight of each event, Wawa’s former president and CEO and current Vice Chairman Howard Stoeckel, will officially launch the sale of his book “The Wawa Way, How a funny name and six core values revolutionized convenience,” which will go on sale to the public that day, and become available in all Wawa stores. The book chronicles the stories, events, customers, and associates, that have defined the last 50 years, and illuminates Wawa’s secrets for success.
Free coffee will be available all day April 16, chain-wide, at all of Wawa’s 650 stores, including Lewes and Rehoboth Beach.
“2014 is a milestone year for Wawa, in more ways than one! We’re celebrating our 50th anniversary in retail and the release of a book written by Howard Stoeckel; we’re launching The Wawa Foundation; and we’re celebrating the grand opening of 45 new stores,” said Chris Gheysens, Wawa president and CEO. “We’re moving full-steam ahead and could not be more excited to celebrate the customers and associates who have made this success possible, and share our exciting plans to fulfill customers’ lives in new and meaningful ways well into the future.”
The Wawa Foundation’s purpose is to fulfill lives every day, by building stronger communities. Over the next five years, Wawa and The Wawa Foundation, together, have committed $50 million to support causes related to the foundation’s three key areas of focus - health, hunger, and every day heroes. The Wawa Foundation will be a 501c3 non-profit corporation and give Wawa an even greater opportunity to positively enrich and impact the communities it serves.