Town of Georgetown branding initiative scheduled June 9-10

Interested parties encouraged to participate in focus groups
June 4, 2014

The Town of Georgetown, in concert with USDA Rural Development and the Delaware Economic Development Office, has hired Arnett Muldrow & Associates to conduct a branding and marketing initiative for the Town of Georgetown and its historic downtown. The purpose of the effort is to create a consistent image package for the community and its partners to use to continue to build local pride, recruit investment to the community, and market Georgetown to visitors.

The marketing and branding resource visit for Georgetown will begin Monday, June 9, with a series of round table meetings with various stakeholder groups. The public is invited to share their thoughts on the marketing image for Georgetown at one of the following focus group sessions:

• Georgetown Presbyterian Church – Tunnell Hall, Monday, June 9, 10 a.m.

• Village of Cinderberry Community Center, Monday, June 9, 6:30 p.m,

* Town Hall (merchant and business owners), Tuesday, June 10, 8:30 a.m.

• Marvel Museum – Barrel Barn, Tuesday, June 10, 6:30 p.m.

The intensive process is designed to immerse the project team in the district and to provide a marketing and branding plan in a very short time frame. The project team will then spend the following two days working on design concepts that will be presented to all interested parties, including the public, at the Sussex County Council Chambers at 5 p.m., Wednesday, June 11.

Arnett Muldrow & Associates, Ltd., with offices in Greenville, South Carolina, Wilmington, Delaware, & Seattle Washington, has completed branding and marketing programs for over 350 communities in thirty states.

For additional information, contact the Town Hall at 302-856-7391.



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