Dewey Goes Pink weekend slated Oct. 3 and 4

Highlights personal ties for breast cancer victims and families
September 2, 2014

When it comes to fundraising for breast cancer in lower Delaware, Steve “Monty” Montgomery, owner of The Starboard Restaurant, partners with Adam Howard, owner of the Body Shop in Rehoboth. Both men have personal ties to the cause.

Each year, they help raise a ton of money as well as awareness during the Dewey Goes Pink weekend in honor of their mothers, who each fought battles with breast cancer. They have carved out a unique weekend that centers around a 5K run or 1.5-mile walk.

The event takes place Friday and Saturday, Oct. 3 and 4, and is a positive, proactive way to commemorate the battle Montgomery’s mother lost, and Howard’s mother continues to fight. Breast cancer is a disease many have come into contact with through a personal battle or via a mother, wife, sister, daughter or friend.

The Gugie Run, named in Montgomery’s mother’s honor, kicks off a great party that raises money for this worthy cause. There are lots of ways to participate: enter a team in the race, sponsor a team or make a contribution. There is no donation too big or small - every bit counts in the fight against cancer.

The run begins at noon, with registration opening at 10 a.m. There is also a preregistration the Friday evening before the run from 6 to 8 p.m. Over the years, Dewey Goes Pink has turned into a highly anticipated event that raises some serious funds. Last year saw over 1,800 participants turn out and more than $46,000 raised.

With over 600 people already signed up, Montgomery urges runners and walkers to get their requests in early as the event will max out at 2,000 participants. Montgomery said, “This year is going to be bigger than ever, and we look forward to seeing everyone - familiar faces and newcomers alike. Get signed up early and don’t miss out!”

After the run, which will conclude in The Starboard’s parking lot, there will be a celebratory pig roast featuring live music with Kristen from Kristen and the Noise as well as John Phatt from Mr. Greengenes. The pig roast is provided by Bethany Blues, which means the barbecue will be delicious, and the drinks will be flowing, with pink grapefruit crushes and Michelob Ultra provided.

Montgomery and Howard invite all to join in what is a very personal and important weekend for them.

For more information on the race, Dewey Goes Pink weekend, or ways to get involved, go to or email Barb at

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