Mid South Audio acquires NEXO system
Mid South Audio recently purchased a NEXO STM (scale through modularity) system.
"We made the decision about a year ago that we needed to add a new line array to our inventory," said Kevin Short, director of business development at Mid South Audio, based in Georgetown. "There aren't a lot of NEXO rigs in this part of the country, so that factored into our decision as well."
Mid South Audio has expanded beyond its local market and now provides audio production in regional and national markets. The Mid South NEXO STM 98-box system includes M28, M46, B112, RS and nine NUAR amp racks. The system is already being put to good use just having completed Gullfest at Salisbury University in Salisbury, Md., featuring Kid Ink, Travis Porter and The White Panda, with upcoming gigs in Nashville and South Carolina.
The company started looking closely at five line array manufacturers, receiving live demos and listening to all five rigs.
"We were given the opportunity to demo the rigs on gigs before we narrowed the decision down to two. This was going to be the largest single audio purchase in our company's 29-year history, so we were really serious about what we wanted to come away with. What the system would sound like was the No. 1 criteria, and was it rider-friendly. We were also impressed by the flexibility in rigging and easy deployment in multiple configurations," said Short.
"After we had narrowed our selection down to two line arrays, we reinterviewed the production managers. Most had experience with NEXO systems, and 28 already had NEXO on their riders. The production managers took our request very seriously; what they used on the road, and the nuts and bolts of using the system by those who were running into the NEXO system on the road," he said.
From a rental perspective, the NEXO STM line array offers flexibility, sonic excellence, and increased output for its customers. "There's a unique return on investment with a scalable and modular system like the STM," said Short. "It's simple to use, and like a Lego system, we can configure it the way we want, for example, breaking it into four systems for four separate gigs or corporate events. Of course, sound quality was a huge factor, and although cost is always a consideration, there are different requirements for the various line array systems. The financial difference between the two systems we were deciding upon didn't play a big role. The customer service provided by Yamaha is stellar, and our long relationship has now extended through to NEXO. The company is responsive to every question and went the extra mile. We have to support our customers, so we need the backbone of the manufacturer supporting us."
To view a video on Mid South's new NEXO STM system, go to www.midsouthaudio.com/nexo. For more information, go to www.midsouthaudio.com.
