RBS Citizens Financial Group Inc. marked the beginning of international Customer Service Week Oct. 7 by announcing the donation of meals for 100,000 families in honor of the customers of Citizens Bank, Charter One and RBS Citizens. The donations come as part of the bank’s broader Customer Experience Week initiative. Timed to coincide with international Customer Service Week, Customer Experience Week is focused on thanking customers and recognizing colleagues for their commitment to customers.
“Serving our customers well is at the center of our culture as a company,” said Bruce Van Saun, chairman and CEO of RBS Citizens Financial Group. “We are committed to their well-being, and to the well-being of the communities we serve. With the holiday season fast approaching, this donation to feed 100,000 families in need is our way of saying ‘thank you’ to the communities and customers we serve every day.”
In addition to honoring its customers with donations to local food banks, Customer Experience Week will see bank executives visit with customers in branches and at their companies to thank them for their business. Customers who visit a Citizens Bank or Charter One branch during the week will have an opportunity to receive a 2014 wall calendar while supplies last.
The bank also is celebrating its colleagues, whose commitment to the customer experience benefits the customers of Citizens Bank, Charter One and RBS Citizens. Among other activities, the company is recognizing colleagues who exemplify its focus on the customer experience with Good Banking Awards. Executives also will travel across the company to thank colleagues for their work on behalf of the bank’s customers.
Food banks from the Northeast to the Midwest will receive donations during Customer Experience Week.
Customer Service Week is an international event devoted to recognizing the importance of customer service and to honoring the people who serve and support customers with the highest degree of care and professionalism. In 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event to be celebrated annually during the first full week in October every year.
Go to RBS Citizens Financial Group Inc. at citizensbank.com.