Tyler Smiley of Coldwell Banker Resort Realty new Director of Marketing and Technology!

Coldwell Banker Resort Realty announces promotion of Tyler Smiley to Director of Marketing and Technology

A proud alum of the University of South Carolina, Tyler Smiley earned a Bachelor’s Degree in December  of 2017 with double majors in Marketing and Human Resources Management, and a double minor in Spanish and French. Upon graduation, Tyler decided to move to Rehoboth Beach where he had been vacationing since he was an infant and begin his career.

After working as the Social Media Manager for Beach Time Distilling in Lewes for a year, Tyler decided to pursue his real estate career in June 2019, becoming licensed in August of the same year. He joined Coldwell Banker Resort Realty as a rental agent, where he assisted guests in their search for weekly rentals and tenants in need of long-term rentals in the area.

The opportunity to transition to the Director of Marketing and Technology was offered to Tyler in February 2021, and he began his time in that position in March of 2021. Tyler also works as a sales agent on weekends and after hours.

Outside of the office, Tyler can be found exploring the area for new adventures or working on his photography side hustle. He enjoys finding new places in the area he was unaware of before, but can also be found beachcombing or photographing wildlife and landscapes.

Tyler has earned his HubSpot Social Media Marketing Certification which will assist greatly in his new position. HubSpot is one of the world’s foremost authorities on inbound marketing and social media management software providers. They believe that the best way to build a business while positively affecting the bottom line is to be authentic and genuine to customers, and create a brand they can believe in and recognize. Their Social Media Marketing Certification serves to certify the holder as capable in implementing inbound social media strategies and best practices to support those strategies.

“Tyler’s skillset, enthusiasm and drive were exactly what I sought for the Director of Marketing and Technology position. I am thrilled to see Tyler transition to this new role and I am confident he will excel,” stated Bruce Plummer, Broker and Chief Operating Officer of Coldwell Banker Resort Realty.

Tyler Smiley may be reached by calling 302-227-5000, in person at 20184 Coastal Highway or via email at tsmiley@cbanker.com.