Big Classic Rock moves to new tower with more power

Adams Radio Group has moved Big Classic Rock to a new frequency in Salisbury, Md. and Ocean City, Md.

The station began simulcasting Classic Rock on 25,000-watt 107.7 at 5 p.m., Aug. 17. The station will continue to broadcast on the original frequency, 98.5, while listeners migrate to 107.7.

DeMers Programming will continue to consult with the heritage classic rock station. Founder Alex DeMers said, “This is a very exciting move for Big. We worked with Adams in Fort Wayne on a similar move for WXKE in 2014. That move proved highly successful for the format. I believe the move in Salisbury-Ocean City will see very similar results. We of course will continue to air The Bob and Tom morning show, which is the longest continuous morning show in Delmarva, and will continue to be Delmarva’s No. 1 choice for classic rock.”

Ron Stone, CEO of Adams, said, “WGBG Big Classic Rock has been in the same format and with the same morning show for over 20 years. Now they will finally have the signal to truly rock the entire market. Our new coverage is one of the market’s best signals, and I have no doubt this will enable WGBG to become a top-rated station in the market.”

As for 98.5, Stone says stay tuned. “After the audience migration, we will do something new with 98.5, a format destined to make a major impact on the market, specifically in Sussex County, Delaware, where the station is licensed,” he said.

Adams Radio Group is a medium market media company focused on local radio operations and creating great marketing opportunities in the local communities. The company is heavily involved in the areas it serves and is dedicated to the growth and success of the communities and clients it serves. Adams owns and operates stations in Fort Wayne, Ind.; suburban Chicago; Las Cruces, N.M.; Tallahassee, Fla.; and Salisbury-Ocean City.