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Blooming Boutique owner takes part in small business summit

July 20, 2019

To learn to compete in today’s world, many small business owners attend the Whizbang Retail Success Summit in Grand Rapids, Mich.

Michiko Seto of Lewes attended the summit for the second time this year. She left with a notebook full of ideas to help continuously enhance the customer experience at her Blooming Boutique and other stores.

She was also part of a panel this year and was able to discuss her famous Lewes Chocolate Weekend Loop in front of an eager audience. Blooming Boutique Lewes Manager Lisa McDonald attended the event for the first time.

Conference organizers are husband-and-wife team Bob and Susan Negen, founders of the Whizbang Retail Mastery System. As the previous owners of the successful Mackinac Kite Company, they have more than 20 years of small business retail experience.

The summit provided two days of retail training given by Bob, Susan and an array of guest speakers including social media expert Crystal Vilkaitis and Ari Weinzweig, owner of Zingerman’s Delicatessen, a small business with sales of over $60 million a year.

The training includes high-level strategic thinking along with in-depth explorations of winning tactics for first-time store owners as well as multi-store businesses. Each retailer who attends the summit is unique, with different kinds of stores and different needs. There are numerous choices and lots of learning opportunities at the retail success summit. The summit also allows time for business owners to network and share ideas.

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