Brandywine Center for Autism renamed BrightBloom Centers

New brand reflects organization’s growth and evolution
April 24, 2021

Brandywine Center for Autism, a leading provider of Applied Behavior Analysis therapy for children with autism and other special needs, has completed a rebranding and announced a new name – BrightBloom Centers.

The new brand allows for the centers’ expanding geographic reach and more accurately incorporates additional services.

Since 2014, BrightBloom has evolved to become the premier service provider of ABA therapy for children with autism and other special needs throughout Delaware. BrightBloom partners with families and schools from three locations in Milford, Middletown and Wilmington. Its  newly revised mission and vision align with the company's goals to expand its services and regional footprint.

“As we grew, we found our former name to be limiting, from both a geographic perspective and the scope of services we now provide,” said Diliana Henry, CEO of BrightBloom Centers. “We engaged Blue Blaze Associates to guide us through a creative rebranding process that has resulted in a wonderful new name, new website and new messages that clearly communicate who we are and what we do. Our new BrightBloom brand reflects our commitment to maximize the learning potential of each child through a science-based approach in a fun, safe and engaging environment.”

“As a full-service marketing agency, my team has really enjoyed every step of our collaboration with BrightBloom Centers,” said Sandy Taccone, CEO of Blue Blaze Associates. “Now that we’ve designed their new brand and website, we’re continuing to support their marketing strategy to ensure BrightBloom is positioned for a very bright future.”

ABA therapy is an individualized treatment program based on proven theories of learning and behavior. It’s considered an evidence-based best practice treatment by the U.S. Surgeon General and the American Psychological Association. In addition to this intensive treatment program, BrightBloom also provides families early intervention services, parent training and school-based services. Learn more at


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