Brooklyn Boulevard opening May 10 in Rehoboth Beach

Following a winter-long, front-to-back remodeling of her Rehoboth Avenue showroom, Brooklyn Boulevard owner Katie Reilly is set to open the doors to her new women’s clothing boutique Saturday, May 10.

“It’s exciting,” said Reilly a few days before the opening. “This is something I’ve always wanted to do.”

Located on the north side of the second block, in the space that most recently housed The Pelican Loft, Brooklyn Boulevard’s style is described by Reilly as timeless essentials that women of all ages will appreciate.

The clothing is high quality and will last for a long time in anyone’s wardrobe, said Reilly.

A New Jersey native, Reilly graduated with a degree in social media marketing from West Chester University before moving to Nashville, Tenn. She founded Brooklyn Boulevard, using the name of the street she grew up on as a kid, three years ago as a mobile boutique.

In Nashville, it was more about cowboy glam, but here, the shop will have more of a coastal vibe, said Reilly.

Reilly said she never really considered bringing her mobile operation to the beach. Having a brick-and-mortar store is something she wanted, and the market in the Rehoboth area is different from Nashville, she said.

“Rehoboth Avenue is an iconic street with a lot of tourist foot traffic,” said Reilly.

She’s known from a young age that she wanted to work in the fashion industry, said Reilly. Working in retail is the only job she has ever had, she said.

In addition to clothing, Brooklyn Boulevard will also have jewelry and other accessories.

To begin, Reilly said Brooklyn Boulevard will be open at 10 a.m., seven days a week, with later hours on the weekend. However, she said, come Memorial Day, the hours are likely to expand.

For more information on Brooklyn Boulevard, 143 Rehoboth Ave., go to brooklynboulevard.com or email info@brooklynboulevard.com.