Cape's new PR coordinator settles in to latest role

Stephanie Kichline looks forward to promoting district
September 7, 2017

Pennsylvania native Stephanie Kichline spent the summer after college graduation working in Bethany Beach, and she never left the area.

Cape Henlopen School District's new public relations coordinator began work in August after working for Schell Brothers for the past seven years.

“I planned on working the summer at a surf shop and ended up getting a full-time job with Schell,” she said.

Kichline graduated from Elizabethtown College in 2010 with a bachelor's degree in communication and a desire for a public relations job. A Google search brought her to Schell Brothers which was searching for a marketing coordinator. Kichline said she learned a great deal about marketing and public relations while working at Schell Brothers. “I took the position from there and grew,” she said.

She went from managing print jobs for the construction company to designing the finished product, serving as a production artist for the past year. “They taught me a lot,” she said. “The marketing team is incredible.”

Ironically, Kichline said, she applied for the Cape Henlopen public relations job days after Alyssa Titus, Cape's previous public relations coordinator, took a job as marketing director at Schell Brothers.

“I worked with her for two weeks,” Kichline said. “On the second or third day she was in the office, I gave notice of leaving.”

But not before the two shared plenty of advice about their new positions.

“It's been helpful to have worked with her. We've been able to be great resources for each other,” she said.

Kichline said there is still plenty to learn in her new position. She said she is working on a new website that the district plans to launch before the start of the school year. Cape's newest elementary, Love Creek Elementary is open, she said, and construction of a new H.O. Brittingham and work at the district's remaining elementaries will give her plenty to do.

“Promoting the district is the big all-encompassing thing,” she said. “It's really exciting and awesome to see the growth.”