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Dogfish Head launches Off-Centered Society loyalty program

Members can earn and redeem points for purchases at all Dogfish properties
October 16, 2018

Dogfish Head says goodbye to the old and hello to the new with the launch of its Off-Centered Society loyalty program.

Fans can now enroll in the Off-Centered Society, which allows members to earn and redeem points for purchases at the Milton Brewery Tasting Room & Kitchen, Brewings & Eats, Chesapeake & Maine, and the Dogfish Inn. With the introduction of the loyalty program, Dogfish Head is evolving Delaware’s original Brewpub Mug Club into the Off-Centered Society. Originating in 1996, the Mug Club was founded to bring local Dogfish fans together and reward them for their ongoing support with beers, cheers and whatnot.

“We’re excited about the evolution of our rewards program, and we’re inviting everyone that’s an evangelist of off-centered ales, scratch-made spirits, beer-inspired food and good karma to join us on a new exploration of goodness that rewards folks at all of our locations,” said Sam Calagione, CEO and founder of Dogfish Head Craft Brewery.

Fans can sign up for the Off-Centered Society at any Dogfish Head property for an annual membership fee of $25. Upon enrollment, each member will receive an Off-Centered Society card and a free, limited-edition T-shirt. To get a special 50-point reward, register online or via the Off-Centered Society app. For every dollar spent at a Dogfish Head property, members will earn one point, and for every 100 points earned, they’ll receive a $10 reward that entitles them to a $10 discount on a purchase of $20 or more. Other membership perks include a free birthday pint to be redeemed during the month of the member’s birth, access to exclusive Dogfish Head news via a monthly newsletter, and invitations to special double-points events. Members can also earn 25 points for every friend they refer. Annual membership renewal includes new, exclusive Off-Centered Society merchandise. To track points and view available rewards, members can go to www.offcenteredsociety.myguestaccount.com/guest/ or download the Off-Centered Society mobile application.

To learn more about Dogfish Head Craft Brewery and the Off-Centered Society loyalty program, go to www.dogfish.com.

 

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