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Grocery Outlet opens in Rehoboth Mall

Store features name brands at reduced prices, is first one to open in Delaware
Delaware’s first Grocery Outlet opened at Rehoboth Mall April 4. The chain, with roots back to 1946, has more than 450 stores nationwide. The Rehoboth store will be open from 8 a.m. to 9 p.m., seven days a week. RON MACARTHUR PHOTOS
Ron MacArthur
April 10, 2024

Grocery Outlet, 18910 Rehoboth Mall Ave., opened its first Delaware store April 4 in a renovated section of the mall.

A large crowd, filling the parking lot, attended the grand opening.

Founded in 1946, Grocery Outlet, which bills itself as an extreme-value grocery retailer, is based in Emeryville, Calif., and offers customers big savings on brand-name products.

Including the new Rehoboth Beach store, the company has more than 450 locations throughout California, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, Delaware and Washington. Stores are owned by independent operators based in the communities they serve. 

Grocery Outlet offers a full range of products including fresh produce, meat, deli and dairy, along with a wide assortment of natural and organic choices. Grocery Outlet also carries a large selection of health and beauty care, and seasonal items. The independent owner-operator is Bridgette Jarrett. All of the company’s store are independently owned under license from Grocery Outlet.

Jarrett made a donation of $1,000 to Southern Delaware YoungLife, a Christian-based organization for middle school, high school and college students. Volunteers and staff build up members through relationships with caring adults who offer hope and purpose along with fun and adventure, including camping trips.

During the grand opening, the first 100 customers received a Grocery Outlet Bliss Buck gift card in mystery amounts ranging from $5 to $500. In addition, all shoppers received a free limited-edition reusable bag. Customers also played the Wheel of Bargains Spin & Win for a chance to win a prize.

In celebration of the opening, through May 2, customers can enter for a chance to win $1,000 in groceries by going online to groceryoutlet.com/win-groceries-Rehoboth-Beach.

An arch of red, orange and yellow balloons greets Grocery Outlet shoppers on opening day.
Cutting a ribbon in the form of a large grocery bill to open the Rehoboth Beach store April 4 are (l-r) Hadley Rhue and Meghan McCalley, Rehoboth Beach-Dewey Beach Chamber of Commerce; Matt Windsor, YoungLife; Landen Jarrett, Jennifer Todd, Tom Bailey and owner Bridgette Jarrett, all family members; Kelly Stevenson, chamber; and Jeff Willey.
Bridgette Jarrett is the owner-operator of the new Grocery Outlet in Rehoboth Beach. Under company policy, all stores are independently owned.
Eric DeFrancisco, vice president of sales and merchandising, talks during the grand-opening ceremony about what makes Grocery Outlet unique.
Matt Windsor, area director of Southern Delaware YoungLife, accepts a $1,000 donation from Rehoboth Beach Grocery Outlet owner Bridgette Jarrett.
Elizabeth and Abigail Phelps dressed the part to attend the grand opening. Their mother, Amber, is owner of the Eldersburg, Md. store.
John Maenner, wearing an oversized Grocery Outlet hat, waits on first-day customers.
A large crowd checks out at the new Rehoboth Beach Grocery Outlet on opening day.
Al Guippone of Long Neck wins a prize presented by store employee Debbie Bell.
Shoppers attend the grand opening to check out the bargains at Rehoboth’s new Grocery Outlet.
Dru Buehler of The Coffee House on Rehoboth Avenue serves free java to customers as they enter the front doors.

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