The Delaware Farm Bureau announced Hannah O’Hara of Milford as its newest office member. O’Hara is studying luxury brand marketing and management at Susquehanna University.
As marketing intern, she will be engaging members, improving marketing efforts and addressing other needs as they arise. She has also started to administer a digital marketing campaign with Delaware Farm Bureau and iHeartMedia, including creating graphic advertisements and media spots, and updating the website with current information.
“Marketing is connecting the consumer to the story of a brand or product. There is a lot of science combined with creativity that makes marketing very unique. Each product or brand uses a different strategy and makes any marketing job interesting,” O’Hara said.
She brings years of agriculture experience to help her understand farm bureau members like her own family, which has chickens and a massive garden. As a DFB member herself, she knows the benefits of membership and volunteering within the statewide organization.
“I worked in the Farm Bureau Food Booth at the Delaware State Fair since I was 8 and scrubbing tables. I also received a [DFB] scholarship in 2018,” she said.
Her own agriculture involvement began when her family started its garden next to the farm of fellow Delaware Farm Bureau member Connie Fox.
“My background in agriculture started when I was really young, when my dad wanted a garden and I saw the opportunity for a produce stand. I would sell my local fruits and vegetables to restaurants and grocery stores in Lewes and Milford. I joined 4-H and ventured into project areas such as public speaking, archery, horticulture and photography. This connected me with a lot of farming families and allowed me to appreciate their dedication,” O’Hara said.
She eventually became the secretary for the statewide 4-H Teen Council. She also held the roles of president for the 4-H Kent County Jr. Council and vice president of the Delaware State Fair Junior Board. O’Hara has attended several leadership conferences thanks to her roles and will speak at the national Lead365 conference in Orlando, Fla., next year. She graduated from Sussex Technical High School as its senior class president, as well.
During years with the Houston Cardinals 4-H Club, O’Hara earned the coveted Diamond Clover Award, similar to the Boy Scout Eagle Award or Girl Scout Gold Award. Project Hopscotch, as her community project became known, involved building two hopscotch courses at the Milford Boys & Girls Club and E.I. Morris Early Childhood Center in Lincoln, creating a fun, interactive 4-H legacy in her hometown.
“The Delaware Farm Bureau staff is excited to have Hannah join our team this summer. We believe Hannah’s knowledge and creativity in marketing will benefit all farm bureau members on programs we are working on this summer, including the digital marketing campaign of Delaware specialty crops,” said Joseph Poppiti, executive director.