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Surf Bagel to open Milford location

New restaurant expected to open later this year
March 23, 2022

Surf Bagel recently announced that it will open a third location at 204 NE Front St. in downtown Milford. The Rehoboth Beach-based hospitality company SoDel Concepts acquired the popular bagel business in late 2021. 

“I love Milford and have always wanted to be a part of the community,” said Scott Kammerer, president of SoDel Concepts. “It is a growing area with incredible people.”   

Surf Bagel is known for its authentic, fresh bagels, accompanying spreads and creative breakfast and lunch bagel sandwiches.   

The new location, which will have 45 employees, is near the Mispillion River.

“As a coastal business, we appreciate Milford’s rich history as an important hub in Delaware,” Kammerer said. “Its history, attractions and communities have much to offer visitors and residents.” 

Construction on the new Milford location is slated to start this summer with an expected opening before the end of the year.  

Since opening in 2004, the Lewes Surf Bagel has garnered a devoted following; some customers come nearly every day. The Midway location opened in Rehoboth in 2017. The completely refurbished location will be around the same size and feature the same menu, and the hours will be 6:30 a.m. to 2 p.m. 

“Milford has already warmly welcomed us, and we know that the new store will be a big success,” Kammerer said. 

The Milford site will be Surf Bagel’s third location with plans to continue expanding over the next few years. 

For information about SoDel Concepts and restaurant locations, go to sodelconcepts.com 

Based in Rehoboth Beach, SoDel Concepts is a multifaceted, award-winning hospitality group with 18 business operations: 17 coastal restaurants, three sports concessions and a wedding-and-events venue. Restaurants include Fish On, Surf Bagel and Matt’s Fish Camp in Lewes; The Clubhouse at Baywood in Millsboro; Crust & Craft, Bluecoast Seafood Grill + Raw Bar, Thompson Island Brewing Company, Surf Bagel Midway and Lupo Italian Kitchen in Rehoboth; Matt’s Fish Camp and Bluecoast Seafood Grill + Raw Bar in Bethany Beach; NorthEast Seafood Kitchen and Ocean View Brewing Company in Ocean View; and Catch 54, Papa Grande’s Coastal Taqueria, and Matt’s Fish Camp in Fenwick Island.   

SoDel Concepts’ divisions include Haley/Kammerer, a hospitality consulting firm, SoDel Concessions, a hospitality management company, and Matt’s Homemade Soda Co., a line of artisanal sodas. 

Chef Matt Haley, the recipient of the James Beard Foundation’s 2014 Humanitarian of the Year Award, founded SoDel Concepts in 2004. After his death in 2014, Kammerer started the SoDel Cares Foundation in his honor. The nonprofit supports local organizations that assist children, at-risk youth and adults, and the elderly. SoDel Cares’ primary mission is to contribute in a positive way to the communities in which SoDel Concepts does business.

 

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