WSFS Bank debuts new ad campaign

WSFS Financial Corporation, the parent company of WSFS Bank, recently announced the launch of a new advertising campaign that reinforces the bank’s role as the oldest and largest bank and trust company headquartered in Delaware. The new Right Here Campaign will heavily target markets in Delaware and southeastern Pennsylvania with media including television, print, radio, outdoor and digital advertising.

This new campaign highlights WSFS’s rich 179-year history, service-based business model and financial expertise. WSFS Bank’s decision makers and associates are based right here; they live, work and volunteer in the market, closely connecting them to the communities they serve.

In addition, the Right Here Campaign further reinforces WSFS’s commitment to the customer, knowledge of what matters most in the market, genuine dedication to the community and access to the CEO and other WSFS leaders.

“Through the Right Here Campaign, we want to reinforce to our customers and prospects that we are the bank right around the corner that can provide answers to questions and service all of their banking needs,” said Rick Wright, executive vice president and director of retail banking and marketing. “We feel now is the time to aggressively hit the market with this messaging to attract customers who want a local choice to WSFS.”

WSFS Bank’s Right Here Campaign debuted Aug. 18. To view the Right Here ads, visit www.wsfsbank.com/righthere.

WSFS Financial Corporation is a multibillion dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest, locally managed bank and trust company headquartered in Delaware with $4.2 billion in assets on its balance sheet and $9.3 billion in fiduciary assets, including approximately $1.0 billion in assets under management.