Is a Picture Worth a Thousand Words, or a Thousand Dollars?

Like it or not, the days of visiting a local real estate office and shuffling through the big books of listings are pretty much gone forever.

True, some traditional home buyers may still prefer to do it this way. But in today's real estate environment, that's generally just not going to happen.

Welcome to the Internet Age boys and girls!

In today's marketplace, nearly all real estate searches begin online. And these searches can happen during any time of the day, on several different devices (think smart phones and tablets) and at literally any location.

And what's the first thing that potential home buyers look at? That's right, it's the photos. The better the photos, the better chance you have of making your listing shine in the eyes of the people who matter most.

So, that brings us to the point of our blog entry today, and that's the importance of taking high quality photographs in the world of real estate.

Here at the Oldfather Group, it's a core part of our marketing strategy. We've put together an amazing team of photographers, videographers and writers to showcase our growing portfolio of coastal Delaware listings in the best possible light.

We want to make our properties stand out from the rest. We invite you to take a look at one of the ways we do that, and that's through the finest in professional real estate photography.

We really believe that great photography can draw a buyer in and drive them to seek out more information about properties of interest.

And in some instances, it could be "love at first sight." Potential customers could see a professional photograph of a home and know right away that's the one they've been looking for.

We've seen it happen many times, and I'm sure we'll see it happen many more times in the future.

So, aside from the obvious benefits of showcasing a property in the best possible way, what are some of the other advantages you can expect when hiring a professional real estate photographer? Why do we accept the higher expenses for doing so?

Let's discuss a few of the reasons here...

Commands Higher Prices. This has been proven many times over the years via various studies. And they all come to the same conclusion - listings accompanied by professional real estate photography sell for higher prices than comparable properties that don't. If it's our listed property, that means our clients are going to be very happy when they get top dollar for their homes. And we love happy clients here at the Oldfather Group.

Attracts New Clients. Building on the first point, happy clients are going to tell their friends and neighbors about their experience with us, and that can only be a positive thing when we're seeking to attract new clients. And the more impressive our portfolio, the easier it is to attract those future clients. It's really a great way to showcase the firm's professionalism and marketing savvy.

Instant Gratification. In today's modern world, we want the information we seek immediately. And when it comes to searching online for real estate, that generally means photos, and lots of them! People want to be impressed, and if you can wow them with imagery, you have a much better chance of getting and keeping their attention online.

Want to read the rest of the story? You can find it HERE.