Holiday Inn Express Rehoboth signs on for worldwide brand relaunch
The new Holiday Inn sign introduced in 2007 is making its way around the world. The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand family relaunch program established to create a more contemporary brand image, increase quality and drive consistency. The Holiday Inn Express Rehoboth Beach is among the first hotels in the world to receive the sign.
“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president of brand management for Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Express Rehoboth Beach, we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”
Elements of the relaunch for Holiday Inn Express include redesigned brand signage and an evolution of the iconic script logo.
A new signature arrival – including new lighting, landscaping and design features – creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a sensory experience, and a decluttered front desk promotes a more efficient and interactive check-in process.
Service will be enhanced with a newly created position at each hotel, the guest experience champion. “We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service,” said General Manager Dawn Heck, “and we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”
As part of the relaunch and ongoing green initiatives by the hotel, the Holiday Inn Express worked in partnership other with area hotels and nonprofit organizations to repurpose the hotel’s previous bedding, bath fixtures and furnishings. In the process, the hotel diverted thousands of pounds of material from landfills. The newly renovated 81-room hotel is within minutes of Rehoboth Beach and Boardwalk, Tanger Outlets. The property also features conveniences such as meeting rooms, a media center, fitness center, outdoor pool and signature express start hot breakfast buffet.
The Holiday Inn Express, Rehoboth Beach is located at 19953 Shuttle Road, Rehoboth Beach, DE 19971. Phone 302-227-4030 or visit holiday-rehoboth.com
The Holiday Inn Express
Rehoboth Beach is located at 19953 Shuttle Road, Rehoboth Beach, DE 19971. Phone 227-4030 or visit holiday-rehoboth.com.
