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Atlantic Fields is smart, responsible growth

September 5, 2025

I am writing in strong support of the proposed Atlantic Fields commercial development. In my view, this project will provide much-needed retail and grocery/food service opportunities for our growing county, while also bringing lasting economic and community benefits. Few counties are fortunate enough to attract premium retail establishments of this caliber before a project is even approved. If this proposal is rejected, I believe Sussex County will face greater challenges in attracting top-tier businesses elsewhere in the county – businesses that we urgently need to serve our communities. 

This project represents a major economic opportunity. Our community is transitioning from a seasonal destination to a year-round home for many residents, which makes sustainable, high-quality jobs even more important. Costco, the third-largest retailer in the world, is well known for being one of the best retail employers in the industry, paying their workers an average of $26 per hour and providing healthcare and retirement benefits – even to part-time employees. This is why Costco has one of the lowest employee turnover rates in the industry (see Harvard Business School, “Costco and other retailers prove a ‘good jobs’ strategy works,” Dec. 3, 2024).

Whole Foods and Target also provide competitive benefits, with Target even offering tuition assistance. These kinds of employers strengthen our community not only by offering stable, well-paying jobs, but also by attracting complementary businesses and professional services. 

Like many residents, I do share concerns about potential traffic impacts and environmental impacts. Costco alone will draw customers from across the Delmarva Peninsula. However, I have full confidence the Sussex County Planning & Zoning Commission, Sussex County Council and state authorities will ensure this project does not create gridlock, and that modern traffic and stormwater management capabilities are implemented to balance the impacts to those critical areas.  

Importantly, the site is ideally located – less than a mile from Route 1, the county’s busiest commercial corridor, and surrounded by established subdivisions containing single-family homes, townhouses, rental apartments and condominiums. Placing a retail complex where people already live is a smart, responsible approach to growth.

Craig Chase 
Rehoboth Beach 
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